The sales funnel is a well-known concept in digital marketing that provides a straightforward visualization of how customers make purchase decisions. It’s among the first processes new marketers must ...
A new video seems to go viral every day, from comedy sketches and dance challenges to heartwarming pet videos and celebrity pranks. Once in a while, a brand's marketing efforts will go viral, ...
Discord Nitro, YouTube Premium, Twitter Blue and now, Meta Verified — welcome to the movement of paid subscriptions as more and more “free” platforms are giving it a go.
From the outset, end-users ...
Business-to-business or B2B marketing has long been thought to require a more serious approach than the business-to-consumer or B2C model. You are trying to convey the highest form of credibility and ...
TikTok, the popular video-sharing platform, is entering the search ads market.
This move marks a major shift for TikTok as it looks to capitalize on its growing user base and compete with Google ...
Digital marketing challenges come in different shapes and sizes; some are experienced industry-wide, while others are seemingly unique to a particular business. In this blog, we look at the top ...
With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide.
As with other social media channels, Instagram is constantly evolving. ...
In the land of curated feeds filled with perfect snapshots, more local businesses are seeking to set up shop on Instagram. And for good reason, as Facebook data reveals, 92% of users take immediate ...
From Facebook to TikTok, there's no stopping the influence of social media, with Statista reporting 4.7 billion active social media users worldwide as of July last year. To put things into ...