The sales funnel is a well-known concept in digital marketing that provides a straightforward visualization of how customers make purchase decisions. It’s among the first processes new marketers must ...
Shedding Light on the Dark Funnel of B2B Marketing
105 PPC Statistics You Must Know For 2023
Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize ...
You Could Be Eligible To Receive Part of $23 Million Settlement From Google (How To Know and What To Do Next)
It's not every day that a company as big and powerful as Google is forced to pay out millions of dollars in settlements, but that's exactly what's happening right now. If you clicked on any links ...
Google Releases April 2023 Reviews Update Focusing Heavily on Experience: What You Need To Know
Google has released yet another update to its algorithm, this time focusing on the experience signals within reviews. The April 2023 Google Reviews Update is just one of many updates in Google's ...
Everything You Need To Know About Google’s New Merchant Experience Update
It seems like Google is always tinkering with its interface for Business Profiles, and the latest update, the New Merchant Experience (NMX), is no exception. After all these years, it still feels like ...
A Rare Sign of Weakness for Google: Search King Admits Defeat to Open Source AI in Leaked Internal Memo
Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked ...
The Google March 2023 Broad Core Update Was a Big One: Which Businesses Were Impacted the Most?
Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search ...
SEO Metrics To Track To Improve Your Digital Marketing Campaigns
In today's digital age, search engine optimization (SEO) is no longer optional. It's a must for any business that wants to supercharge its online presence. The challenge is there's no one way to do ...
How To Use ChatGPT for Your Keyword Research and Content Topic Ideation
From its developers, OpenAI, ChatGPT is a sibling model of InstructGPT. The software's dialogue format allows it to answer follow-up questions and do tasks based on the previous context it was ...