The sales funnel is a well-known concept in digital marketing that provides a straightforward visualization of how customers make purchase decisions. It’s among the first processes new marketers must ...
Business-to-business or B2B marketing has long been thought to require a more serious approach than the business-to-consumer or B2C model. You are trying to convey the highest form of credibility and ...
The COVID-19 pandemic has altered the way the world works. According to Statista, 17 percent of U.S. employees worked from home five days or more per week before the pandemic. That number increased to ...
The 2020 pandemic forced employees worldwide to work remotely in order to stay safe from the virus. We all had to deal with this instant change in our ways, which was tough for many. Thankfully, the ...
A large segment of the world’s workforce shifted to remote work following the COVID-19 pandemic. Prior to the global pandemic, only five percent of employees had worked at home, but that figure rose ...
In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more ...
When someone searches on Google, Yahoo!, Bing or other search engines, it will display a page containing all the web links relevant to the query. This page is called a search engine results page or ...
In 2020, companies worldwide were forced to shut down their offices due to the COVID-19 pandemic. Consequently, millions of employees became remote workers indefinitely. Many thought the closedown ...
Landing pages are often created for marketing or advertising campaigns and have a single objective. They can be created with the end goal of boosting conversions, capturing high-quality leads or ...